SEO Monthly Report

What is the best monthly SEO report format ? 

Uh-huh this is one of the most commonly encountered question by SEO team, that has quite vague answer.

Since weekly/monthly reports are considered as a means of showing your work update on your client’s business, it(report) cannot be taken lightly. It has been observed that all SEO agencies have different SEO report formats. 

Well it really all depends on your client’s SEO goals and also on how much sense actual report makes to your client.

Improved results , rankings , traffic and other such important Key performance indicators (KPI) should be included in monthly reports to convey the progress by SEO.

So, in order to find out what is working substantially and further where your efforts are to be centred, following metrics from different tools should be included in your monthly reports –

A ) Ranking Report

At the end of the month, we should track and summarize the search engine position and your site rankings. 

Check to see whether or not your client’s online site rate has been improved or not.

Display and compare your previous report results to this month’s using the following metrics :

1>     Google Page Rank  ->  Get it from checkpagerank.net

2>     Total Inbound Links  ->  You can use Google Webmaster tool to have this information

3>     Acquisition -> This report in Google Analytics can be used to find out the information on how users come to your website. 

In this we can show

a)      Source/Medium metric, which falls under All Traffic, to find the origin along with the medium of the traffic

b)      Channels metric to understand how people found your client’s site

( Source/Medium provides an in-depth knowledge of where people came from, channels provides a wider and user friendly way of incoming traffic)

4>     Conversion Goals ->  If your client’s business has specific defined goals, then you need to set goal tracking.

                                                   

You  can measure the number of conversions and the conversion rate for your client’s website using this metric

5>     Impressions and Clicks  ->  Impressions define the number of times your site appeared, while clicks mean number of times your was clicked on in search results.

This an important metric to conclude whether your client’s site is appearing on search results and if  it is effective enough to get any clicks.

You can find required leads in Google Webmaster tool.

B) Analytics Traffic Report

Traffic report is most significant report to be included in your monthly report. To view Traffic
reports metrics, go to your Dashboard and click on the Traffic Sources on the left menu.

   

   C) Webmaster Tools Report

 1)  Search Analytics report mainly shows you how often your client’s site appears in search results. Include entire screen print of search report in your monthly report.

   

          
 Use this report to improve your site’s performance like

-          See from your maximum traffic is coming from

-          Search queries made on smartphones and utilize this to optimise your site

-          Which page in your client’s site is having maximum click-through-rate

2)  Links Your Site metric in Webmaster Tools shows which domain links most to your client’s site, along with your client’s most linked content.

3)  Total Backlinks Report

It’s important to analyse backlinks as they greatly influence site’s SERP ranking and increase in traffic.

In your Google Webmaster Tool, on the left side of your dashboard Search Traffic-> Links to Your Site.

You can Download the results of “Who links the most ” and “Your most linked content” and merge this with your report.

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Since SEO is a long term process, you need to stick to your procedure and analysis till desired results are obtained.

Ultimately, the format of SEO monthly report depends on your client’s knowledge on SEO. Some client’s want straight to point report, while others look for a more detailed approach.

But in the end what all expect is increased ROI and SEO rankings from YOU.