3 IMPORTANT FACTS ABOUT NASA’S DIGITAL MARKETING

What can you learn from NASA's social media marketing?

Nasa's open data policy has shaped the agency's digital marketing approach as spectacular and immense. 

They started their first social media strategy on twitter in 2008 as a way to get a word of their latest mission, news and updates on people's mobile phones and news feed. 

Since then it's been a long way for Nasa's social media.

The agency has two to three digital marketer's working on a daily basis at its different nasa centers.

The main aim of NASA's social media engagement goal is :

              " to gain more exposure for the work of the agency " 

Let's dig into how NASA accomplishes this mission:

- Massive Image and Video Library

Nasa has a huge collection of images up there for you to get baffled.

The agency is doing a lot of 360-degree panoramic photos and videos uploads.

Such images and videos of mars from curiosity rover published by them earned a lot of tending. Which are readily made available for viewers on their social media platform. Thus, gathering a lot of attention of space enthusiast.

Curiosity's View on Mars with a New Interactive Panorama

                               Video source : NASA's curiosity mars rover

According to sources, NASA is planning to broadcast a live 360-degree stream video of a rocket launch on April 18, 2017 to create a buzz among space lovers.

P.S: Don't miss out this immensly exciting once in a lifetime opportunity. But if you did you, can always watch it on their social media channels later.

Remember, a lot of infography along with valuable information gathers user's interest immensly.

- Engage and Connect with Customers

NASA employs to know their audience and thence, according to audience change their tone on different social media accounts.

The agency posts tons of space exploration on daily basis. While answering tons of questions, they find out more about their product's reviews.

They HOld live question & answer sessions. You can even get your favorite Astronaut answer your question's and provide insights live from space! 

A recent LIVE NOW session people were able to attend :

Additionally, NASA requests feedback via comments on Open.NASA.gov and NASA’s Digital Strategy website for data sets or digital information the public finds most valuable. 

This open's a whole new opportunity to the agency along with people to grow their knowledge.

- Direct a Real world show

NASA provides behind-the-scenes look of their missions, facilities and provides opportunities to speak directly with astronauts, scientists, and engineers for any questions. 

Live events like these bring like minded people together and increase your business growth.

It's a known fact that people love to have the knowledge of the inside happenings of business and agencies, anyday. So, render behind-the-scenes look of your start-up and events, giving people impressive reasons to follow you. 

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NASA has recently received an award for best government use of social media. Ergo, if you are looking for social media strategies to promote your start-up, dig into nasa's creative digital PR plans to get some ideas.