Digital Marketing Funnel

 

In today’s market the role of customer is changing and thus , to cope up with this change we need to rethink and redevelop traditional model to a new advanced sales and marketing funnel. Now, first of all let’s see what is a marketing funnel?

[It’s a model depicting the various stages of aspect’s journey from their first interaction with your brand to your predefined goal.]

For example, there are basically six major stages of marketing funnel as defined by David Roger’s in “The Network is Your Customer”,

Follow these steps to help define the stages of your funnel that both Sales and Marketing team can agree upon and co-operate around to achieve their prescribed destination.

As technology and tools become more fine-tuned and attainable even small businesses have access to software that can be used to rapidly uprise their list by creating a “pull” factor and thus, convert these leads to new customers and sales for your business.

 Stage 1: Awareness 

  

Top stage of your funnel is awareness since you won’t be able to do anything until customers become aware of your brand. Search results, blogs, paid search, buzz, shares and off course content worthy of sharing  are key aspects in first stage where awareness is created. 

Tools used at this stage includes wordpress , google adwords, forums, moz, google analytics, google webmaster, Dribbble, Figdig, Edgar, Crazy Egg , Qualaroo  and such.

Stage 2: Consideration 

 

Often customers consider buying from your brand even before they visit your online store. The customers decision is mainly retained by user reviews and online searches done by other customers. 

To obtain reviews submit your website to different Sites or Directories. SuggestionBox, OpinionLab, UserVoice ,GetFeedBack, mycustomerfeedback, SurveyMonkey, Get Satisfaction, Typeform, Promotor.io are some of the tools that can be exploited at this stage.

 

Stage 3: Preference 

 

Customers seek brand’s which have been tried by their friends and acquaintances online. Brand precedence and shares are oftentimes attained by social media platforms like Facebook, YouTube, Twitter. 

Tools practiced at this step are Bulk Suggest Tool, BirdSong Analytics, Youtube Analysis, DrumUp,  Cyfe,  BulkBuffer,  Post Planner, Bundle Post,  GitHub,  Tagboard,  Circloscope.

Stage 4: Action 

                                       

This stage is regulated by attracting customers into the stores in the form of group discounts, coupons, purchase by mobile or in-store, thus,  furthering the brand image of the retail store without huge investments.

The main tools used here consist of several types of discounts and offers you have at your administration like free gift, free shipping, holiday/season offers, offers for liking/following/sharing on Social and many more.

Stage 5: Loyalty 

  

Once a customer is acquired, it’s important to keep the customer committed not only for remarketing purpose but also for gaining trust and identity in this ever growing market. Communicating and interacting  with customers win their their loyalty. 

Woopra , WalkMe , BigDoor Loyalty Program, SendGrid, Clicktale, MailChimp, HubSpot, Customer.io, ZenDesk, FreshDesk, Apptentive, Belly, Trumpia are some of tools that can be used at this stage.

Stage 6: Advocacy 

 

Along with reviews from others, customers often provide their own statement for your brand from their self experience. These are then converted into ratings and reviews which effect brand. 

Followerwonk, Traackr, Hootsuite, Socialbakers, AddMeFast, Social Clerks, Social Hit, Hits Likes Tweets are some tools utilised at this stage.

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By implementing marketing funnel prototype it becomes easy to carry out intimidating and immense Digital Marketing which drives customers.

So go ahead and employ funnel model using tools according to your business goal requirements to have crystal idea of stages to carry out for your brand.